Why do heel cups not help?
Most causes of heel pain are due to biomechanical disturbances of the foot. The foot usually over-pronates during gait which leads to tension on the plantar fascia or Achilles Tendon. Heel cups do not control this excessive motion. Companies will say heel cups provide stability of the heel. This is not true as the device is just a cushion and if your heel wants to turn a certain way, it will.
